Blog

Will print media be a part of your marketing plan?

If you run your own business, you'll know how important marketing can be to the success of a business. Most businesses across the world could be looking for the next fresh way to market their product or service to consumers, with everything from guerilla advertising to massive viral campaigns.

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Tips on how to successfully recruit a good cultural fit

Recruiting staff is always a challenge and, of course, you will be looking for candidates with the relevant skills and qualifications to suit the role you need filled.

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Top tips for building a sustainable media profile

My uncle Ralph used to tell me, “You’re like a scarecrow. Outstanding in your field!” It’s a dad joke, but everyone really is good at something. Especially in a business context, we have expertise that can be invaluable to others. In these days of citizen journalism, we can all gain a degree of media recognition.  

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Social media: building your business profile

Whatever your business, you need to build a presence online because that’s where the majority of Australians access their news, and connect with their personal and professional communities.

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Protecting your business when a media issue hits

We all know Murphy’s Law: if a thing can go wrong, it will. You don’t have to be pessimistic to accept that issues can arise around your business and the simple precaution of having a plan can prevent a media item developing into a full-blown crisis. The trick is to act early and maintain consistent messaging. 

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Tips on managing your small business finances

Do you run your own business? As of June 2015, there were more than 2.1 million active businesses in Australia, from sole traders to large corporations1. But over the preceding year, Australian businesses had an exit rate of 12.4 per cent.

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A cheat sheet for marketing your small business

Knowing how to market your small business is an ongoing learning process. Depending on your small business, there are a number of ways you could use to generate awareness of your products or services.

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5 things to know before you start a small business

Are you looking to start your own business? It can be an exciting endeavour; but could mean some changes to your financial situation

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4 Financial myths debunked

Some commonly held financial beliefs may not necessarily be true.

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Home Loans: Fixed variable or split?

To begin your journey towards buying a property, you may find that raising capital is an important aspect in making your first purchase. Many Australians rely on mortgages to purchase their first owner-occupied home.

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Why choose IMB Bank?

Established in 1880, IMB has been helping people achieve their financial goals for 138 years. IMB offers a full range of banking solutions including home and personal lending, savings and transaction accounts, term deposits, business banking, financial planning and can arrange a wide range of insurance and travel products.

IMB has a growing branch network throughout the Illawarra, Sydney, NSW South Coast, the ACT and Melbourne. We have a lending specialist in every branch and a team of mobile lending specialists who will come to you. IMB members enjoy access to free automated phone and internet banking and a team of professionals who are just a phone call away at our locally based call centre.

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