
Red Nose is a national organisation dedicated to reducing infant and child mortality rates in Australia. Focusing on evidence-based education, they provide expertise in safe sleep practices and support for bereaved families. With support from the IMB Bank Community Foundation, Red Nose aims to address the lack of culturally appropriate safe sleep messaging for First Nations families. The initiative involves distributing 50,000 'Safe Sleep for Bubs' resources, including a culturally appropriate brochure developed with input from First Nations midwives and communities across New South Wales and the ACT.