Does print media still have a place in your marketing plan?

Monday, 23 May 2016 15:00

If you run your own business, you'll know how important marketing can be to the success of a business. Most businesses across the world could be looking for the next fresh way to market their product or service to consumers, with everything from guerilla advertising to massive viral campaigns.

But what about options for traditional forms of advertising? Do they still have a place in an enterprise's marketing budget?

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Tips on how to successfully recruit a good cultural fit

Friday, 20 May 2016 10:54

Recruiting staff is always a challenge and, of course, you will be looking for candidates with the relevant skills and qualifications to suit the role you need filled. But of equal is to ensure any new team member will be a good cultural fit within your business.

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Travel series: tips for visiting Santorini

Thursday, 19 May 2016 12:09

There are so many islands around Greece that you could potentially visit to enjoy the sun and surf. However, Santorini could be one of the Greek islands that comes to mind and is nothing short of amazing. If you’re chasing stunning sunsets and scenery, white, red and black sand beaches, impressive traditional houses, balcony views to the Volcano and a lively night life this could be the place to visit.

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5 simple lifestyle adjustments to save you money

Thursday, 12 May 2016 12:17

Do you keep a close eye on your household finances? One survey has shown that as many as 22 per cent of households don't actually track their spending, particularly among blue collar and younger demographics1.

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Mumgo reveals Mother’s Day buying habits

Tuesday, 03 May 2016 13:33

Recent research has revealed that mum's don't always get the gift they want. Despite this, a Mother’s Day gift doesn’t have to break the bank. According to the research*, 1 in 5 (17%) of mum's would love to receive a handmade card and a fifth of mums (21%) prefer their children to spend between $40-$60 on their presents. Only 1 in 10 (13%) of mums would like their children to spend over $100 on their Mother’s Day gift. Read on for some alternative ideas to your more traditional Mother's Day presents.

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Top tips for building a sustainable media profile

Tuesday, 26 April 2016 16:08

My uncle Ralph used to tell me, “You’re like a scarecrow. Outstanding in your field!” It’s a dad joke, but everyone really is good at something. Especially in a business context, we have expertise that can be invaluable to others. In these days of citizen journalism, we can all gain a degree of media recognition.  

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Maximising social media to build your business profile

Tuesday, 26 April 2016 11:52

Whatever your business, you need to build a presence online because that’s where the majority of Australians access their news, and connect with their personal and professional communities.

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